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Instead of a standard advertising launch, the emphasis was placed on analytics, user behavior and performance marketing.

Google Ads, Meta Ads and retargeting were used for promotion. Advertising campaigns were based on data from product views, interactions with categories, adding products to cart, repeat visits to the site and user behavior within the e-commerce funnel.

Separate advertising scenarios and personalized offers were created for each audience.

Thanks to constant optimization of campaigns and analytics, it was possible to significantly increase the effectiveness of advertising.

Additionally, a dynamic remarketing system was introduced, which returned users with personalized product offers and increased the likelihood of a purchase.

This project showed that in electronics ecommerce, the result does not depend on the size of the budget, but on the quality of analytics, audience segmentation and the correct performance strategy.