Yandex Direct

Yandex Direct for regional performance growth.

Search and advertising networks for CIS markets: local strategy, analytics, retargeting and conversion control.

Operating model

Local search intent

Campaigns are built around regional language, purchasing behavior, auction pressure and conversion context.

YAN and network placements are conducted through exceptions, quality control and spend discipline.

Analytics are linked to sales so that regional growth is not measured only by soft lead volume.

markets in search, social and video

2.9x

increase in regional lead volume over 90 days

31%

key groups under quality control

Services and process

Each project is built in one rhythm: understand the economics, rebuild the system and scale only what maintains quality.

We check requests, placements, geography, conversion tracking and quality of leads.

We are rebuilding search and network campaigns around market intent, economics and quality signals.

We expand budgets by region, query groups and placements only where the quality of conversions remains stable.

Cases

Examples show how the channel fits into a broader acquisition system: from spend management to demand ready for sale.

Puma

Yandex Direct campaigns were associated with matching analytics of visits and sales.

Regional Lead Engine

Yandex search and Telegram placements were managed through daily feedback on the quality of leads.

FAQ

Yes. We conduct search, YAN, retargeting, regional segmentation and conversion tracking.

Yes. We use requests, placements, geography and sales feedback to improve quality.

Yandex is especially relevant for CIS search demand and regional lead generation.

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