Google Ads

Google Ads for Growth on Hot Demand.

Search, Performance Max, YouTube, shopping and lead generation architecture for teams that need controlled scale.

Operating model

Demand architecture

Campaigns are grouped by business intent, margin, funnel stage, and conversion quality rather than by random keyword topics.

Asset groups, audience signals, feeds, exceptions and reporting are managed so that the budget does not go into non-transparent delivery.

CRM and sales signals are included in weekly optimization so that the budget moves to the pipeline, and not just to forms.

31%

average decrease in CAC after search restructuring

4.6x

days before the initial account audit

$18M+

annual search budget under senior control

Services and process

Each project is built in one rhythm: understand the economics, rebuild the system and scale only what maintains quality.

We check search terms, account structure, correctness of conversions, auction pressure and budget losses.

We rebuild campaigns around intent tiers, economics, measurement and budget rules.

We expand keywords, PMax, YouTube and remarketing only where the quality of conversions can withstand growth.

Cases

Examples show how the channel fits into a broader acquisition system: from spend management to demand ready for sale.

Companion Bank

Google Ads lead generation with CPA, CPL, ROI management and media buying quality.

Puma

Search campaigns were associated with analytics of store visits and comparison of sales.

FAQ

Yes. We manage PMax along with search, YouTube, shopping and remarketing, controlling assets, feeds and budget.

Yes. We link decisions in campaigns with CRM and sales feedback so that optimization leads to high-quality applications.

The first conclusions are usually visible after the audit and tracking adjustments; Sustainable growth requires multiple optimization cycles.

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