Tools / Auction Forecast

Forecasting the cost of traffic before launching a campaign.

BETA

Forecast CPC, CPM, CTR and traffic costs by channel and GEO.

Work area

CPC Forecast

6

platforms

5

GEO

Forecast

forecast

$4.06

Estimated CPC

$219.24

Estimated CPM

4433

Click Forecast

82102

Impression forecast

Modeled CTR: 5.40%

Work process

01

Select auction

Select a platform and GEO to define the environment in which the acquisition cost is generated.

02

Estimate volume

Estimate the volume of traffic, impressions and likely click cost before launching the campaign.

03

Schedule a test

Use the forecast to provide enough volume for a useful signal.

FAQ

Is CPC guaranteed?

No. This is a planning forecast based on base rates and GEO modifiers, and not an auction guarantee.

Can you compare several GEOs?

Yes. The tool has GEO modifiers to quickly compare the pressure of different markets.

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We collect media intelligence for your set of channels, funnel economics and management reporting.

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