Shamal

The main task was to build digital promotion in such a way as not only to attract traffic, but to gather the most involved audience and completely fill the event.

For the project, a multi-channel promotion system was created through Meta Ads, Google Ads and performance retargeting.

The audience was segmented by interests, entrepreneurial activity, involvement and interaction with content.

Particular attention was paid to user behavior analytics: who interacts with the content, who proceeds to registration, which audiences provide the highest quality applications, and which creatives lead to ticket sales.

During the campaign, more than 1,925 advertising campaigns were launched in several Central Asian countries.

Thanks to constant optimization and work with data, it was possible to completely fill the event, significantly increase registration conversion, reduce the cost of attracting a participant and create strong information coverage around the event.

This case shows how performance marketing and analytics can scale even complex event projects with a wide and diverse audience.