L’Occitane

I built a comprehensive promotion strategy through Google Ads, Yandex Direct and Facebook Ads, combining all platforms into a single system.

Instead of launching advertising “to everyone,” the audience was segmented by interests, behavior and actions on the site. Separate offers, advertising creatives and interaction scenarios were created for each group.

Additionally, end-to-end analytics and tracking of real conversions - purchases, additions to cart and repeat visits - were set up.

Particular attention was paid to remarketing. Users who interacted with the brand returned through personalized offers and special advertising scripts.

This allowed not only to increase the number of orders, but also to increase audience loyalty.

This project showed that even in the premium segment, advertising can bring predictable and scalable results if it is based on data, analytics and a deep understanding of the audience.